5. Rules for Effective Mobile LED Designs
1. Get your story straight
The Led truck is mobile, then a design without a story simply won’t be memorable. To find your story, think about the one thing you want people to take away from your ad. Do you want them to remember your web address? To be able to recognize your brand the next time they’re in the supermarket? Or do you want people to pull off at the next exit for some fried chicken? Use your key message to find the story.
Notice a pattern? To find your story, you take the key message and give it meaning: it could solve a problem, or evoke an emotion, or fulfill a need (even one they didn’t know they had until they saw your ad).
2. Keep it short and sweet and safe!
The average driver will only have about 5 to 10 seconds to view your billboard design, read any text, and comprehend the message. In those 5 to 10 seconds, the driver could also be glancing from the billboard/ad, to the road,
and back to the billboard again depending on the severity of traffic. That’s even less viewing time on your ad! So, one of the most important rules to follow will be keeping your message short.
3. Be loud
A larger-than-life-sized layout is no time to be meek! Make sure any text in your design is printed in clean, bold font to ensure the best readability. Also, the larger the font, the more time a driver has to read and understand
your message at a distance. So, go big!
4. Be colorful
Use bright colors or a bold image in your design to effortlessly attract eyes to your billboard/ad. Contrasting colors within the design will also create an even bigger impact that will help improve the retention of your message.